Ecommerce is very sophisticated and relies on many factors to achieve your sales goals. Firstly you have to have a platform to sell from and secondly when the potential customer lands on that website it must look trustworthy and perform as well as any corporate site you may visit.
There are may categories of website which could be categorised as eCommerce as listed below.
Micro Ecommerce – PayPal Buttons.
If you only have a tiny budget for a developer you could ask him or her to create a few PayPal buttons to install on your website or you could use a free WordPress installation and create a few PayPal buttons from your PayPal account (if you are technically minded). This is OK if you sell a few products as a hobby. But it is not really suitable for business. You can read more about Small eCommerce Websites here:
Small – Medium eCommerce Store
If your budget is limited but you want to look good you could go down the WordPress Simple PayPal Shopping Cart route. It will look quite good and you will develop your sales, but you are quite limited in terms of number of products and design. You can read more about Small – Medium eCommerce stores here.
Sales and Marketing Platform
You will need a minimum budget of £3,000.00 to develop a Sales and Marketing Platform. The concept of a Sales and Marketing platform was developed by Mick Say and it incorporates A Website, Blog and Sophisticated Shopping Cart Software all in one domain. This is the path to take if you are a small business owner who creates all of his or her own content or if you can afford to get an agency such as ours to do it for you.
Providing that your developer understands and applies SEO principles during the build of your Sales and Marketing Platform it should not take very long for you to start developing serious sales and amplifying the reputation of your business. You can read more about Sales and Marketing Platforms here.
Sophisticated eCommerce Software
Most of the big brands you see advertising on TV use Magento or Volusion eCommerce stores. Both of these brands supply free “Open Source” access to their software but in reality you need to be an experienced developer to make them work appropriately. Please read more about Large eCommerce Stores here.